Our Company

‘‘The Belhanout Team has worked very hard for many years to make the Belhanout Solution a reality.’’ Dr. A Belhadi

Founded in 2015, Belhanout began as a small family-run venture with the mission of delivering high-quality products from Morocco’s bustling markets to local businesses. What started with a focus on authentic Moroccan goods has since evolved into a leading wholesale supermarket and distributor, providing a wide array of products to retailers, restaurants, and enterprises nationwide.
By 2017, we expanded our offerings and introduced our own exclusive brand, Vitalbel, which embodies our commitment to delivering top-quality essentials at competitive prices. Through Vitalbel, we offer a trusted selection of groceries, household items, and specialty products that meet the high standards of our customers.
With continued growth and success, Belhanout solidified its presence in the Moroccan market by 2022, building a robust distribution network that ensures fast, reliable service across the country. Today, Belhanout and Vitalbel are recognized names in wholesale, trusted for combining traditional values with modern efficiency.
As we move forward, our mission remains the same: to provide quality, affordability, and consistency through both Belhanout and Vitalbel, helping businesses grow and succeed every step of the way.

The Belhanout Story

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Customer is King: Our customers come first. We’re driven to exceed their expectations by listening, leading, solving problems, and delivering what we promise.

Integrity: The best relationships are founded on honesty, trust, and respect. We say what we will do, and then we do it.List item

Philosophy of Sharing: Personal and professional growth depends on team-work. By sharing knowledge, skills, ideas, and effort, we benefit our customers, ourselves, and our communities.t item

Everyone is Important: Our future depends on the success of each employee. In an atmosphere of dignity and diversity, our appreciation for each other’s talents and contributions keeps us at our best.

Networking Organization: Strong relationships break down barriers and promote innovation and cooperation. By working as an open-minded, responsive team, we achieve excellence.

Our Focus: We thrive on innovation and developing leading-edge digital solutions that keep our clients competitive in the ever-changing B2B marketplace.

Our purpose is to serve our customers with the highest quality foodservice products and services. We achieve this purpose through innovative systems and the spirit and integrity of our people. Our Cornerstone Values are the principles that guide every interaction, and how we evaluate our performance and measure our success.

Belhanout Family Values

Lonis Al-Hassan

Operations Manager

Operations and Sales Dynamo at Belhanout, masterfully navigating operations and fueling sales success.

Nadja Alami

Customer Service Manager

Nadja Alami is dedicated to delivering outstanding client support. With her leadership, Nadja ensures fast, efficient, and personalized service, keeping customer satisfaction at the heart of everything Belhanout does.

A. Belhadi

Founder of BELHANOUT

Dr. A. Belhadi is the visionary CEO and owner of Belhanout, leading the company with brilliance, boldness, and a forward-thinking approach..

Belhanout Leadership Team

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Experience the convenience of wholesale distribution with Belhanout. Connect with us today to elevate your business!

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